These types of domains are ideal for social media, billboards, and word of mouth promotion.įor example, a memorable billboard campaign for Bitcoin and NFTs came with simple messages like "make the money better," along with the URL bitcoin.guide. You can drive customer participation in your campaigns with domains that use your brand name alongside a specific domain extension like. Unique domains can also be used to make promotions stand out, boosting engagement with a memorable call-to-action. When claiming domains to protect your brand, choosing descriptive domains effectively guides users to the most relevant content. In the case with avel, if the phrase "Malaysia travel" is typed into a search engine, the intuitive next click would be to Malaysia Travel's website. Descriptive domain names are more searchable, because they utilize both sides of the dot with descriptive phrases that boost traffic to your site. Descriptive domains act as short and easy-to-remember calling cards for a company's identity and offerings. With fox.news and apple.news, descriptive domains are utilized to protect branding, but they are also used to strengthen SEO. Strengthen SEO to increase audience engagement By claiming brand territory around your company name using redirects, you also help prevent cyber attacks from phishers or even parody sites that might pose as your brand. For example, Amazon owns over 5,000 relevant keyword descriptive domains that are set as redirects to relevant pages on or. Protect your brandĮstablished businesses that already have a parent brand domain can better protect their brand identities by adding to their domain portfolios.
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Related: How to Choose a Descriptive Domain for Your Business 2. When you choose domain names that are easy to remember, customers can quickly navigate to the specific site that provides the information they need. today domain separates this content from Ikea's main website while alluding to their up-to-date happenings. Likewise, Ikea.today offers Ikea visitors a glimpse into the company's product development, philosophy and process. For example, Amazon utilizes amazon.care for access to its employee health care portal. Large corporations often create standalone sites for many specific tasks and messages. Your established company website domain is your digital identity hub, but it may not be the most effective domain to link for communicating and promoting every area of your business. Create individual domains for specific purposes Let's talk about five ways you can support your brand and your business with the strategic use of multiple domain names. The more domain names that you use, the more opportunities you have to tell your brand's story. When you utilize descriptive domains for a targeted audience, you can bolster your business and amplify your digital footprint. Good business owners cover all their bases, and that goes for domain names too.
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